Cappio Cold Brew
Cappio’s project was one of shelf visibility. They wanted three new options for packaging to fit their need for a different size can, and Art Direction for future POP displays. The resultsgave them three completely different looks that could be interchangable to fit whichever market they were in, and still maintain branding sensibilities.
The addition of the coffee beans that formed a heart brought a sense of comfort to their test market groups, and has become a stable addition to their brand.