Say When Brewing was a ground up branding project built for a small local craft brewery who’s brief was geared towards the history of Doc Holiday and his time in their home-town of Denison, TX. Establishing an aesthetic of both Old West, and Modern Craft, I created a brand that feels accessible the everyday craft drinker, blue collar worker, and old west historian.
Bold illustrations and subtle nuances fill the core of their design, accented with elements of woodgrain and earthy color pallets. All of this was supported with an Award-winning Brand Standards & Positioning Guide, so that they have the tools necessary to continue to grow and expand their brand for years to come.
