Tiger Thiccc

Creating an “Un-brand” that could change and adapt as wildly as its namesake presented unique challenges. My task was to develop branding and packaging for a unique blend of Japanese and American whisky based off a nickname for the client…UFC’s own Brendan Schaub. The brief was to fill the need for something wild, multicultural, and downright cool in its aesthetic, and  had to be adaptable for three different blends. The result won a silver medal at the 2021 Muse Design Awards.